The time has come again. Irish SEOs, online marketers, webmasters, all members of the Irish Webmaster forum and anyone with an interest in all things web related are all welcome to come along to the second official IWF meetup.
The event will once again be hosted by the Harbour Master in the IFSC, Dublin on Saturday the 9th of August. I encourage everyone who can to attend as it is a great way to have a few drinks with people who don’t get annoyed at you for talking shop when socializing.
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One thing we have been helping more and more clients with recently is domain acquisition for conversions. We are by no means hard core domain investors and our experience of the domain industry is intermediate at best. However, one of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use…
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In the world of search engine optimisation, few names are more recognizable than that of the man who literally wrote the book on the subject. Today I had the pleasure of asking some burning SEO related questions I had for Mr. Aaron Wall.
Aaron is considered an industry veteran and the “go to guy” for all things SEO related.
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There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter.
Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which social networks to participate in?
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For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters.
As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the free credit all you need to do is…
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Today, Google announced that it would be holding a website optimizer competition where you can win a partnership with a website optimizer to improve your sites ROI. The “webSite workout” competition is open only to those in the US (What’s new?) as advertisers outside the great United States don’t really spend that much on advertising. ;)
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PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more and is completely customized to your market. You’ve paid a premium for this data, now use it to your advantage…
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As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly set up and poorly performing. This is a little mind boggling as all PPC networks give explicit instructions on how an account or campaign should be set up. I will now go through step by step how we set up our campaigns and our campaigns for clients. This is quite a long article, so don’t say you have not been warned.
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Do you love Google analytics? Do you love how granular it allows you to get with your data? Do you want more? The guys over at Boulevart have quietly been working on a pretty fantastic desktop version of Google analytics using the Adobe Air framework and the analytics API set. While it is still in Beta, we have been testing for the past few weeks and I have to say, I think it is ready for release. The official site is over on the Analytics Reporting Suite domain, but the real action is on the dev blog here.
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It’s that time again. I know I’m a little late posting this but as most of you know, the Irish blog awards have come around again. This year, the awards will be held on Saturday the 1st of March at 7.30pm in the Alexander Hotel in Dublin. The awards are again being organized by Mr Damien Mulley and promise to be a more “refreshing” change from the award events we have come to expect from Ireland. The blog awards are a non profit endeavor with all proceeds on the night going to Brainwave - the Irish Epilepsy Association, St. Francis Hospice and The Multiple Sclerosis Society of Ireland.
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